Burt’s Bees was founded by Burt Shavitz and Roxanne Quimby in the early 1980’s. Burt started out as an apiculturist set on leading a lifestyle that was low-impact and socially and environmentally conscious. Later the company expanded to a product line ranging from oral and skin care to makeup. Today Burt’s Bees prides itself on manufacturing products that contain nutrient-rich ingredients, are over 95% natural origin and are formulated without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS) and other chemicals of concern. Over the years Burt’s Bees has primarily stood out by making products with ingredients born from nature and its safe to say that this was not compromised in their makeup line.
Consequently, because of their O.G. status Burt’s Bees makeup line has become a major runner in the cosmetic world. Burt’s Bees makeup line includes lip, eye and face makeup. With palettes consisting of vibrant earth tones that blend well with true skin tones Burt’s Bees makeup line gives consumers both quality and safety.
Specifically, their eyeliner goes on with a definition that ‘naturally’ pops. Though unlike conventional eyeliner do not expect Burt’s Bees eyeliner to have the same staying power as it will not last all day. You will have to freshen it up at least once throughout the day. The same holds true for the mascara. However, this is a small price to pay for ditching the chemicals for nature.
Overall, Burt’s Bees makeup line is not only a formidable contender amongst the natural makeup brands, it does so without compromising its O.G. status as a product line that is true to nature.