Beauty Without Cruelty (BWC) is the pioneer of cruelty free cosmetics. BWC was founded over 50 years ago in 1963! It was founded by the trustees of BWC Charitable Trust, an animal welfare organization. They were driven by a determination to manufacture and distribute color cosmetics that were not tested on animals and did not contain any animal ingredients.
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Is 100% Pure Really Pure
Now more than ever consumers are ditching the toxin-laced cosmetics and swapping them out for natural, eco-friendly ones. 100% Pure is among the alternatives that many are reaching for. However, is 100% Pure all that it's hyped up to be?
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Axiology The 100% Evil Free Lipstick
Find out why Axiology is The 100% Evil Free Lipstick… Axiology is a vegan, cruelty free beauty brand with a conscious. Axiology provides lipstick and lip crayons that come in recyclable aluminum tubes. What’s impressive about Axiology lipstick is that it is composed of an amazing combination of 100% natural ingredients that are deeply nourishing. The ingredient list is short, simple and safe. Organic castor oil, elderberry extract and coconut oil are just a few of the nourishing ingredients that make Axiology lipsticks insanely moisturizing. No need for the lip balm undercoating for this one. Axiology lipsticks come in an array of unique, vibrant shades. Whether you prefer to go…
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Au Naturale Cosmetics
Founded by nuclear analyst, Ashley Prange, Au Naturale is a vegan cosmetic line. Au Naturale launched in 2011 out of the lab of Prange to later become what is now a global brand. As a lobbyist for the Personal Care Act, Prange is most well known for carefully scrutinizing each ingredient to ensure that it is ethically sound, factually healthy & naturally sourced.
