Find out how Wawwa made fashion eco-conscious.
According to the EPA, 16.9 million tons of clothing ended up in the landfills in 2017. Of that only 2.6 million tons were recycled. In response, companies like Wawwa answered the call with inspired resolution.
Wawwa is an online activewear apparel company whose mission is to make high quality products with as small an impact on the planet as possible. Specifically, Wawwa creates apparel that is sustainably sourced. They accomplish this by using sustainable manufacturing techniques.
Wawwa produces activewear that is vegan, PETA approved and 100% recycled. Forty percent of Wawwa’s apparel is made from recycled PET plastic and 60% from organic cotton off cuts from their clothing that would otherwise end up polluting oceans and filling landfills.
Additionally, Wawwa not only seeks to improve environmental standards. They also seek to improve social standards. They accomplish this by paying fair wages and as a 1+1 collection, donating an item to the less fortunate for each item bought.
The fashion aesthetic of Wawwa is the essence of youth. It’s a style that primarily embodies today’s millennials whose fashion mirrors their relaxed demeanor. So Wawwa appeals to those who prefer comfort over formality. With vibrant colors and relaxed designs Wawwa successfully epitomizes youth vibes.
From a social standpoint, millennials are more eco conscious than their predecessors and Wawwa successfully caters to this as well. With a social mission that is as strong as it’s fashion statement Wawwa does something special for the world that is as good as it looks.
Overall, Wawwa creates sustainable well-designed clothes that are playing a huge role in shaping the fashion industry of millennials. If you value eco fashion with casual flair than you will definitely like Wawwa.
Do you agree that Wawwa made fashion eco-conscious? What are your favorite Wawwa fashion pieces?
