Brazilian foodtech company, Fazenda Futuro, will be launching the plant based Futuro Linguiça (Future Sausage) at retailers and restaurants across Brazil and Europe. The sausage of the future is made with algae skin to mimic the crispiness, taste, appearance and flavor of a pork sausage. Meanwhile, the Future Sausage is actually made from ingredients like peas, soybeans, chickpeas and beets. It can be used in pizza toppings, hot dogs and pasta. It’s Non-GMO, free of food coloring, artificial flavors and enhancers. Most impressive is that Futuro Linguiça has a 17% protein content.
Fazenda Futuro was founded by Marcos Leta, a Rio de Janeiro-based food entrepreneur and investor. The company was created in April 2019 after raising $8.5 million in an investment led by the Monashees fund. The company of 110 employees was then valued at $100 million.
There is a growing interest in plant based food in Brazil. A market survey conducted by GFI in 2018 found that 30% of 9,000 participants said they were moving toward reducing their meat consumption or were already vegetarian. This indicated a potential market of 60 million interested consumers.
The foodtech start-up said that they want to “[provide] the same experience as animal meat, but without suffering and with much less environmental impact.” Founder, Leta, went on to say that since Brazil is one of the world’s largest meat exporters it should also be one of the world’s largest exporters of plant based foods.
The sausages will arrive in restaurants and supermarkets in Brazil and Europe in April.
Is this something that you’ll try? What do you think about the Brazilian foodtech company launching this plant based sausage that taste like pork? Do you predict that it’ll even be something that vegan can stomach?
